Liquids (the obvious ones)
Water, juice, soup, alcohol, contact lens solution, syrup, perfume.
Gels
Hair gel, lip gloss, sunscreen, body wash, eye gel, jelly, hummus.
Pastes & spreads
Toothpaste, peanut butter, Nutella, jam, marmalade, hummus, soft cheese (brie, ricotta).
Aerosols
Deodorant, hairspray, dry shampoo, shaving foam — even if they look small.
Mascara, foundation, liquid eyeliner
All count. The container size is what matters, not how full it is.
Special cases
Snow globes (depend on internal volume), candles (soft = gel, hard = solid), water-filled toys, baby items (special exception), medicines (special exception).
Not a liquid
Hard cheese, solid lipstick, solid deodorant stick, dry powder, makeup powder, mints, energy bars.