Privacy Policy — Liquid Limits

Who we are (data controller)

The data controller for liquidlimits.com is Hello Please Thank You, LTD, trading as Liquid Limits, a company registered in England and Wales.

Company number: [INSERT COMPANY NUMBER]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Contact email: hello@liquidlimits.com
ICO registration: [INSERT ICO REGISTRATION NUMBER, IF APPLICABLE]

What we collect

Email addresses you submit to newsletters or waitlists.
Messages and details you send through the contact or report forms.
If you allow optional analytics: Google Analytics usage data and page-speed measurements.
Cookie data set by us, or by Google Analytics if you allow it.
Visitor analytics run by our hosting provider (Lovable), separately from our analytics choice: this may include a short-lived session cookie, the page address, the referring page and browser details. Our privacy choices page does not currently control this (hosting analytics behaviour checked 4 October 2026).
Search or checker queries you submit, where these are stored to improve accuracy.

Why we collect it

To provide the Liquid Limits service and answer travel questions.
To improve content accuracy and source verification.
To monitor site usage and prevent abuse.
To respond to enquiries and corrections.
To send updates only where you have opted in.
To comply with legal obligations.

Lawful bases (UK GDPR)

Consent — marketing emails and non-essential cookies.
Legitimate interests — basic analytics, site security, service improvement, and responding to enquiries.
Legal obligation — where required by law.

Who we share data with

We only share data with essential service providers acting on our instructions: hosting and infrastructure providers, analytics providers, email delivery providers, database/backend providers, and (where enabled) advertising partners such as Google. We do not sell personal data.

Data retention

Newsletter and contact data — kept until you unsubscribe or it is no longer needed.
Analytics data — retained according to the provider's default settings.
Security and operational logs — retained for a limited operational period only.

Your rights

Under UK GDPR you can request: access, correction, deletion, restriction, objection, portability, and withdrawal of consent. Email hello@liquidlimits.com to exercise any of these rights.

Complaints

If you believe we have mishandled your data you can complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint.

Your choices on this site

Choose whether to allow optional analytics (Google Analytics and page-speed measurements) in Privacy choices. Ads are currently switched off. This choice does not cover our hosting provider's visitor analytics. See our Cookie Policy for details.